Harlan J. Cadinha spent the first 11 years of his career at a large brokerage firm. There, he witnessed the inherent conflict between what the firm expected (make lots of trades to generate lots of fees and push products to benefit the firm) and what was in his clients’ best interests. Harlan knew there was a better way.

From its very founding in 1979 Cadinha & Company has been different. And this wasn’t an easy time to be different or to launch a company. In 1979 inflation was 11%, the price of gold had doubled and the Dow Jones had risen just 33 points for the year. But Harlan had a vision. A vision of a firm that would make investment decisions based on clients’ needs. One that would understand macroeconomic trends in order to allocate assets based on where an investment was likely headed, not where it had been. An asset management firm that didn’t sell products, but was valued for its wisdom.

Today Cadinha & Company stands as a testament to the ideal that great success can come from putting client needs first.

Clients stayed; a number are third-generation. And so did advisers; their average tenure is 21 years. Cadinha is one of Hawaii’s largest and oldest investment advisers with managed assets over $1.3 billion and clients in 48 states and the District of Columbia. Through managing risk, or in Harlan’s words, “staying out of trouble,” Cadinha & Company has steadily and strategically built wealth for a discerning client base. A base that we’d like to grow by one more—you.